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Loading ...A world without marketing speak
Chris
I have to read a fair amount of marketing speak, you know: “This USB sticks shifts the paradigms of your digital life to enable…” I just want to know how much it is and where I can buy it.
So, I put forward that henceforth all unnecessary enthusiasm be banned, and to help hardware companies make this transition to plain English, I’ve helpfully translated a page of AMD’s website:
Original:
The new, all-AMD “SPIDER” platform.
AMD’s enthusiast platform, code-named “SPIDER,” brings together an all-AMD processor, graphics card, and chipset for the most complete computing platform ever. Combining these best-in-class components gives you the ultimate computing experience with amazing scalability and exceptional efficiency.
Translation:
The new Spider platform.
Combining an AMD processor, graphics card and chipset to give you a computing experience.
Original:
Incredible Computing
- True quad-core performance for an incredibly powerful multitasking experience
- Superb graphics with awesome performance and stunning effects for an intensely visual experience
- Amazing performance tuning with AMD OverDrive™ technology*
- Phenomenal full resolution playback for HD-DVD and Blu-ray content
Translation:
Computing
- Quad-core CPUs, for multitasking
- Graphics, with performance and effects
- Overclocking with AMD OverDrive
- Playback for HD-DVD and Blu-ray
Original:
Amazing Scalability
- Extraordinary platform flexibility so you can buy for today and build towards tomorrow
- Scalable graphics you crave on your budget—up to four cards all running in
ATI CrossFireX™ mode, with support for up to eight monitors - True PCI Express® 2.0 support allows you to take full advantage of the next generation of high-speed components
Translation:
Good Upgrades
- You can buy some cards today and the rest tomorrow
- Up to four graphics cards, with support for up to eight monitors
- PCI Express 2.0 support allows you to use new components
Original:
Striking Efficiency
- Incredible performance-per-dollar, per watt across the entire platform
- Cooler and quieter operation with enhanced power optimization technology including Cool‘n’Quiet™ 2.0 technologyATI Radeon™ HD graphics accelerators and
- Constant monitoring of system workload and adjustment of power consumption and performance to meet user demands
Translation:
Efficiency
- Good performance for the money.
- Cooler and quieter operation with Cool‘n’Quiet.
- Monitoring of system workload and power consumption.
Original:
The AMD “SPIDER” platform. Never before have all of the components of a platform been designed to work together so well, to push each other so far, and to enable a PC experience so complete.
Translation:
The AMD Spider platform. All of the components of the platform are designed to work together, so you can use your PC.
…on second thoughts maybe marketing speak isn’t such a bad thing. 
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