Beyond the fact that if I was working for AMD at the moment I’d be sprucing up my CV and checking monster for relevant vacancies, the company could turn around the current dominance by Intel and Nvidia with a few smart moves. This would be of massive benefit to the industry, as we need competition to give us innovations, good products and fair prices. I’ve put together some ideas on how AMD can fight back, but feel free to add your own (or discuss why a suggestion I make might not be a good idea) in the comments. Hopefully an AMD senior bod will stumble across the list and get some inspiration…
By now I’m going to assume that everyone’s listened to episode 8 of the CPC podcast and has therefore heard my crazy suggestion that AMD should get into the console market. This sparked quite a disussion in the ofice, so expect some counter-blog from someone soon. Read more
The next few months will see Intel release an avalanche of products, but there are so many that even the notorious Intel marketing machine can’t keep up. We were less than impressed with the lack of information flowing from Intel about the P35 chipset while reviewing the Asus P5K Deluxe and even more surprised when a new Pentium CPU turned up on Aria with absolutely no fanfare (or comment as to why the brand had been re-introduced, at time of writing) from Intel at all. This from a company which had the marketing power to foist NetBurst Pentium 4s and Pentium Ds on the world for years in surprisingly large quantities. Read more