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What’s in a name, Nvidia?

Alex Watson

Posted in GeForce, Nvidia, Staff on June 16, 2008 at 2:44 pm

With today’s launch of the GeForce GTX 280, Nvidia is releasing not only a new GPU but a new naming system. Nvidia says that its previous naming scheme – such as GeForce 8800 GT, GTS, GTX and Ultra – had become bewildering for consumers. They got confused because it wasn’t clear that 8800-series cards should be faster that 9600-series cards, while it was never clear that the GTS suffix indicated a faster card than a GT card of the same number. Similarly people had trouble working out which card of a new generation would genuinely be an upgrade over their current card. We’ve had many emails from people complaining that their brand new GeForce 9600 GT isn’t as fast as their supposedly inferior GeForce 7900 GX2 and so forth.

 

Of course Nvidia exacerbated this by arbitrarily adding odd suffixes such as GSO, and by giving 8-series names to some graphics cards based on the newer G92 GPU. We ended up with a situation where the GeForce 8800 GTS line-up had three cards with 320MB, 512MB and 640MB of graphics memory, where the 512MB version was actually the fastest as it was based on a newer piece of silicon. Try explaining that to your average PC World customer.

 

So the new naming convention is as follows:

The prefix will roughly denote the speed of the graphics card – a GTX-class card is fastest than a GT, which is faster than a GS-class card which should walk all over a lowly G-class card.

The first number of the name denotes the family of GPU the graphics card has.

The last two numbers indicate how powerful the GPU in question is.

 

At launch we only know of two GPUs using htis new naming system - the GTX 280 and the GTX 260. So, as these GPUs are GTX-class, we know that these are the fast GPUs of the new range. The ‘2’ of the second part of the name indicates that they are GeForce 200-series GPUs and the ‘80’ and ‘60’ shows that the GTX 280 is faster than the GTX 260.

 

RESERVATIONS….

Well, I’m slightly worried that Nvidia sees the need for two sub-prime ranges of graphics card (GS and G) as typically low-end graphics cards aren’t much cop for gaming and yet are marketed as being brilliant. Imagine how many people have bought a GeForce 8200 or an ATI Radeon HD 2450 thinking they’ll be able to play Crysis, only to find the game still crawls and giving up on PC gaming to go console for ever.

 

Details are also sketchy on how the rest of the range will be named – if we end up with GTX 280 and 260 and GT 280 and 260, things could become confused. Nvidia is also banking on people knowing the hierarchy of prefixes (GTX trumps GT beats GS and so forth) which is by no means intuitive to the casual buyer.

 

We suspect that a GeForce 300-range will further confuse things as you won’t be able to tell which is the better card by price alone – a GeForce GT 380 could be the same price as a GTX 260, for example, and only benchmarks will tell which will be faster. Still, at least hardware journalists won’t be put out of a job after the naming convention change….

 

 

 

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GeForce 9-series: a big disappointment

Clive Webster

Posted in GeForce, Nvidia, performance, hardware, Staff on April 2, 2008 at 2:32 pm

The GeForce 9-series has three flavours so far:

 

  • GeForce 9600 GT - a mid-range product that performs near-identically to an existing 8-series product and costs roughly the same.
  • GeForce 9800 GX2 – a massive graphics brick that inelegantly combines two underclocked 8-series GPUs for high performance and Sun-like temperatures
  • GeForce 9800 GTX – a minor update to the 512MB GeForce 8800 GTS that performs near-enough the same, but costs much more.

 

Aren’t you glad you waited for the 9-series to launch before upgrading your graphics? You really needn’t have bothered.

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Nvidia - scared of Intel already?

Clive Webster

Posted in 8800, GeForce, Nvidia, Staff, intel on April 1, 2008 at 2:07 pm

Intel vs Nvidia

During the testing and write-up of the GeForce 9800 GTX review, I came across some odd language from Nvidia in its Reviewer’s Guide (the fact sheet Nvidia sends out to reviewers in order to brainwash them into thinking its next product is great). It’s no real secret that Nvidia is worried about Larrabee, Intel’s forthcoming ‘graphics product’, hence phrases such as:

 

“A second GeForce 9800 GTX offers tremendous bang for the buck. Compared to upgrading the CPU, it offers much higher performance at a fraction of the cost.”

 

In other words, ‘don’t buy a Core 2 Quad and a GeForce 9800 GTX, just buy two 9800 GTXes.’ Hmm…

 

Of course, Nvidia has some benchmarks to back this up. For gaming, Nvidia’s graphs say that a pair of 9800 GTXes with an Intel Core 2 Duo E6750 processor gets you better frame rates in a load of games than a single 9800 GTX with a £600 Intel Core 2 Extreme QX9650. But as we all know, a pair of graphics cards isn’t going to help non-3D apps, while a CPU will.

 

The CPU requirements for testing with the 9800 GTX also seem low – a £70 2.2GHz Core 2 Duo E4500 is apparently fine for a single card, while a £180 3.16GHz Core 2 Duo E8500 won’t limit 3-Way SLI performance. Given that almost every Core 2 Duo can hit 3GHz, Nvidia seems to be saying, ‘spend all your money with Nvidia, your CPU is fine.’

 

This paranoia on Nvidia’s part seems a bit early given that Intel hasn’t even said whether Larrabee will be aimed at gaming or CAD-type applications, and it won’t be out until the end of 2009 at the earliest either.

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If it wasn’t for Crysis, would you need a new graphics card?

Clive Webster

Posted in GeForce, 8800, Nvidia, Benchmarks, hardware, Staff on February 4, 2008 at 6:53 pm

Even a £135 256MB Nvidia GeForce 8800 GT can play modern games at 1,920 x 1,200 without sacrificing any image quality. All bar Crysis that is, which struggles to be playable on this card even at relatively low resolutions with detail settings turned down. With Nvidia co-operating with Crytek (the makers of Crysis) from an early point - giving them access to early GeForce 8800 cards, helping optimise game code drivers, and so on.

So, with other games easily playable even at very high resolutions and maximum detail settings, wouldn’t Nvidia need a reason for you to buy a new GeForce graphics card? And hopefully to spend more than £135. Enter Crysis, which demands some kind of monster PC to run with Very High settings at a decent resolution and frame rate. ‘Want to play Crysis?’ Nvidia asks, ‘then get yourself a pair of GeForce 8800 GTS 512MB cards…’

Surely, given that Nvidia has been so involved with the development of Crysis, it should have a card capable of playing it? Granted, this isn’t a consipracy of David Icke proportions, but is far more believable. What do you think?

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If I was AMD, I’d…

Clive Webster

Posted in console, AMD, hardware, Staff, intel on October 3, 2007 at 4:33 pm

Beyond the fact that if I was working for AMD at the moment I’d be sprucing up my CV and checking monster for relevant vacancies, the company could turn around the current dominance by Intel and Nvidia with a few smart moves. This would be of massive benefit to the industry, as we need competition to give us innovations, good products and fair prices. I’ve put together some ideas on how AMD can fight back, but feel free to add your own (or discuss why a suggestion I make might not be a good idea) in the comments. Hopefully an AMD senior bod will stumble across the list and get some inspiration…

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GeFarce

Clive Webster

Posted in 8800, ForceWare, GeForce, Nvidia, hardware, performance, Staff on September 26, 2007 at 4:14 pm

Bless me reader, for I have sinned. It’s been two months since my last blog…

And not being catholic I have no idea how the rest of a Confession is meant to go; this is pretty much all Hollywood has let me see of the fascinating ritual. That and the Hail Marys (nope, no idea what they are either) and perhaps some farcical mix up where someone’s pushed into the booth and has to recommend an appropriate course of action to a bewildered worshipper.

Anyway, onto the blog, which is all about a new screen I recently bought. Yes, bought. With my own actual money what I had earned. Read more

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CPC Benchmarks - nearly there!

Clive Webster

Posted in performance, Benchmarks, hardware, software, Staff on July 26, 2007 at 1:29 pm

Well, the benchmarks are almost done. In fact the reference PC is running the tests as I write, and then it’ll just be a case of Spode putting these scores into the code, making a couple of interface tweaks and we’ll have something we can send out.

It’s been a tough week or two bug-testing the new benchmarks into the wee small hours, and debating what’s going on with the few anomalous scores we’ve been getting, but it’s definitely worth the effort. Read more

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So, should AMD make a console?

Clive Webster

Posted in console, ATi, AMD, hardware, Staff on July 18, 2007 at 11:23 am

By now I’m going to assume that everyone’s listened to episode 8 of the CPC podcast and has therefore heard my crazy suggestion that AMD should get into the console market. This sparked quite a disussion in the ofice, so expect some counter-blog from someone soon. Read more

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Is Intel being too aggresive for, er, your own good?

Clive Webster

Posted in hardware, Staff, intel, processor on July 6, 2007 at 11:31 am

The pricing has just come out for the new 1,333MHz FSB Intel processors. And while I might have said in a previous blog that I’d give them a miss and wait for Penryn, the super-low prices have made me think again.

Let’s take the new 2.66GHz Core 2 Duo E6750. In testing this performed identically to the E6700 but could overclcok further. And it cost 40% less (at time of writing). Read more

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Is Intel being too aggressive for its own good?

Clive Webster

Posted in AMD, hardware, Staff, intel, processor on June 13, 2007 at 3:02 pm

The next few months will see Intel release an avalanche of products, but there are so many that even the notorious Intel marketing machine can’t keep up. We were less than impressed with the lack of information flowing from Intel about the P35 chipset while reviewing the Asus P5K Deluxe and even more surprised when a new Pentium CPU turned up on Aria with absolutely no fanfare (or comment as to why the brand had been re-introduced, at time of writing) from Intel at all. This from a company which had the marketing power to foist NetBurst Pentium 4s and Pentium Ds on the world for years in surprisingly large quantities. Read more

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